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Having a strong brand and brand exposure is essential to driving business success. While SEO and Google can be effective, relying solely on algorithmic rankings can be risky and competitive.
"A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is." – Scott Cook, Co-founder of Intuit.
In today's digital age, many businesses focus on SEO and Google as their primary means of driving traffic and revenue. While SEO can be effective, relying solely on algorithmic rankings and search engine results can be risky and competitive. In this article, we will discuss why having a strong brand and brand exposure is better than prioritizing SEO and Google rankings. We will also explain how depending on rankings is an ever-changing, uncontrollable landscape that can negatively impact your business.
Strong brands are more memorable and have a lasting impact on customers. According to a study by Millward Brown, brands with a strong identity and recognition are more likely to be remembered and recommended by customers. By prioritizing brand exposure, you can create a lasting impression on your target audience, leading to higher engagement and conversions. At DIAZ, we have seen our clients brand name to be a greater search result than the actual service they performed.
"Become "the keyword" and not enslaved to one." -DIAZ
Brand exposure is essential in building trust with your target audience. As customers become more familiar with your brand, they are more likely to trust and engage with your business. According to a study by Nielsen, 59% of customers prefer to buy products from brands they are familiar with. By prioritizing brand exposure, you can build trust and credibility with your target audience, leading to higher engagement and conversions.
SEO is a highly competitive landscape, with businesses vying for top rankings and search engine visibility. Depending solely on algorithmic rankings can be risky, as changes to search engine algorithms can negatively impact your business. By prioritizing brand exposure, you can build a loyal customer base that is not solely reliant on search engine rankings.
Brand exposure is a long-term investment in your business. By building a strong brand, you are creating a lasting legacy that will have a positive impact on your business for years to come. According to a study by Interbrand, strong brands outperform their competitors by 73%. By prioritizing brand exposure, you can create a long-term competitive advantage for your business.
Brand exposure is not solely reliant on search engine rankings. By prioritizing brand exposure, you can create a multi-channel approach to reaching your target audience.
This includes social media, advertising, content marketing, and more.
By leveraging multiple channels, you can create a comprehensive approach to building your brand and reaching your target audience.
At DIAZ, we understand the importance of branding and brand exposure in driving business success. While we do prioritize SEO and Google as part of our digital marketing strategies, we also believe in building strong brands that are memorable, trustworthy, and long-lasting. Our approach to branding includes a comprehensive approach to reach our client's target audience through multiple channels, ensuring that their brand exposure is not solely reliant on search engine rankings.
Having a strong brand and brand exposure is essential to driving business success. While SEO and Google can be effective, relying solely on algorithmic rankings can be risky and competitive. By prioritizing brand exposure, you can create a lasting impact on your target audience, build trust and credibility, and create a long-term competitive advantage for your business. At DIAZ, we believe in building strong brands that are memorable, trustworthy, and long-lasting, and we will continue to prioritize branding as an essential part of our digital marketing strategies.
