marketing tip –
invest in photography.
Professional photography says everything about you.
They say a picture is worth a thousand words—but in marketing, a picture could be worth millions in sales.
That is, if you’re taking the right approach. Investing in professional photography could be the missing link in your business growth report. Did you know you can increase your sales simply by editing and brightening the existing photos you already have? Those numbers nearly triple when you invest in taking new photos altogether. We know because we’ve done it. People purchase when they like what they see—and with today’s online market, digital sales are where you need to be putting your money.
Invest in your photos.
Have a professional take new photos of your products, office, and/or services. If your budget can’t budge, then edit your current photos to be brighter and properly cropped. Use a simple filter on each photo to make them all cohesive and on-brand. Look for your competitors that are doing a great job and get inspired by the quality. Then, price out a few photographers that can match that quality and budget accordingly.
Invest in your photos and customers will invest in you. This is why at DIAZ, we include professional photography for every client. We’ve invested, studied, and challenged ourselves to take the most amazing photos for our clients.