We can’t quite remember who was more excited to launch industry-shaking Equilyst – our team or their team. The mastermind behind its business vision, Blake York, came to us with a big heart to give people their best lives through functional medicine that would cure diseases and dysfunctions at the root cause. We knew it was serious business, so we got to work. New discoveries. Scientific breakthroughs. Cutting-edge technology. Experimental-focused. Abstract lines. This was the inspiration behind our futuristic brand identity for Equilyst. The result is a brand that takes you to places you’ve never been.