As the fourth largest metropolitan area in the United States, there are plenty of roofs in Dallas-Fort Worth. Therefore, there are plenty of roofing companies. So “How does one accomplish success in such a saturated market?” became our leading question. Fortunately, as marketing experts, we always come to the answer (and it usually involves moving past traditional advertising tactics). With an impactful brand revamp, beyond-the-sale communications, customer re-engagement, cross-selling, and a long-term digital marketing strategy to generate new sales, we were able to make Purdy Holmes Constuction one of the most successful roofing companies in its area.