CLIENT

BOB PENKHUS

AUTOMOTIVE

SERVICES

Video Production
Co-op Management
Google Ads
Paid Social Media
Brand Development
SEO
Annual Marketing Plan

Ad Campaigns
Social Media Management
Media Purchasing
Photography
Blogs
Reputation Management
Programmatics

OUR APPROACH

Every now and then, we get a client in an industry that we aren’t familiar with. In this instance, it was a top auto dealer several states away from our HQ. Not only can the unfamiliarity and distance be challenging, but we also kicked off in April of 2020, yes, at the beginning of an unparalleled global pandemic. So what made Bob Penkhus Motor Company’s leadership ditch their local agency and hire DIAZ on such crazy terms, you ask? They knew that they would be getting the best. The risk was worth it. Bold campaigns, top-notch work, and nothing less than utter resiliency towards growing their business is what they got. 2020 was their best year yet – even amid economic shutdowns.

BOB PENKHUS

The Penkhus Motor Company that you see today had its humble beginning back in 1951 when Robert N. Penkhus moved his young family from Ames, Iowa, and opened a small used car operation in Colorado Springs. New cars were added to the operation on Pikes Peak Avenue in 1957 when the Company became one of the ten dealers in the United States to obtain a Volvo Franchise. In 1972 the Volvo Franchise was moved to a fledgling area of Colorado Springs called Motor City.