Every now and then, we get a client in an industry that we aren’t familiar with. In this instance, it was a top auto dealer several states away from our HQ. Not only can the unfamiliarity and distance be challenging, but we also kicked off in April of 2020, yes, at the beginning of an unparalleled global pandemic. So what made Bob Penkhus Motor Company’s leadership ditch their local agency and hire DIAZ on such crazy terms, you ask? They knew that they would be getting the best. The risk was worth it. Bold campaigns, top-notch work, and nothing less than utter resiliency towards growing their business is what they got. 2020 was their best year yet – even amid economic shutdowns.