AUTOMOTIVE

GROWTH MARKETING

High-Performance Digital Marketing
that Drives Auto Sales and Service
CONTACT US

SERVICES

Video Production
Co-op Management
Google Ads
Paid Social Media
Brand Development
SEO
Annual Marketing Plan

Ad Campaigns
Social Media Management
Media Purchasing
Photography
Blogs
Reputation Management
Programmatics

THE RESULT
BOB PENKHUS CORP. (JUNE 20 VS 19)

110%

WEBSITE VISIT GROWTH

2575%

WEBSITE CONVERSION GROWTH

999%

WEBSITE CONVERSION RATE

249%

GOOGLE ADS CONVERSION

846%

GOOGLE ADS CONVERSION RATE

Bob Penkhus

When taking on Bob Penkhus Motor Company’s marketing, advertising, and branding, our team had to push our limits and adapt through multiple setbacks. The first being location, as this top auto dealer is several states away from our Dallas HQ. The second major setback – we kicked off in April of 2020, yes, at the beginning of an unparalleled global pandemic. So what made Bob Penkhus Motor Company’s leadership ditch their local agency and hire DIAZ on such crazy terms? They knew the risk was worth taking because they would be getting the absolute best – bold campaigns, top-notch work, and nothing less than utter resiliency towards growing their business. The result, you ask? 2020 was their best year yet, even amid economic shutdowns. Our personal result, you ask? We immensely grew our knowledge of the automotive industry, making large visions come to life. And now, we’re ready to take on your brand so you, too, can be world-renowned.

VIEW WORK

Google Ad Campaigns

Our team spent months of training with Google Ad experts on how to best utilize and optimize ads for the highest performance. Many years – and clients – later, we now consider ourselves the experts. We might be revealing DIAZ’s secret sauce, but it’s worth winning you as a client. Our digital specialists create a plan and coordinate with our team to create the landing pages, ads, design images, and other creative elements to create a full and thought-out experience for each click. Our team triple-checks and reviews the daily/weekly/monthly spend to make sure every single penny is going directly into increasing the conversion rate of your ads. Because we’ve been trained by Google, we know the exact settings, that if done wrong, could deplete your budget. We fine-tune and optimize the Google Ads setting to increase traffic for mobile users. Ultimately, this leads to an increase in conversions, be it phone calls, directions, or online form fills.

Social Media Ad Campaigns

Utilizing social media ad campaigns is a critical factor in growing your business as it’s the ultimate way to target your ideal buyer. Specifically, it enables you to connect with your target audience based on their geographic, demographic, psychographic, and behavioral characteristics/traits. Yes, we create social media ad campaigns, but we prefer to call it ‘persuasive art.’ We carefully compose words and designs that megaphone your brand through the power of human psychology. When this is done boldly and beautifully, people take notice and connect that message with your brand, thus unfolding a desire for your specific product or service. Our planning is strategic; always keeping a pulse on what content is trending to maintain consistent growth, reviewing your analytics and metrics to measure our effectives and what content is creating engagement, and providing A/B testing to ensure we are using the right creative to hit your target.

Social Media Marketing

Featured Services

High-Performance Digital Marketing
that Drives Auto Sales and Service

Branding

Research & Analysis
Brandscript Messaging
Voice & Tone
Logo & Identifiers
Color Scheming
Brand Style Guide
Typography
Brand Management
Brand Materials

Marketing

Social Media Management
Responsive Website
Content Creation
Budget Planning
White Hat SEO
Email Campaigns
Performance Reports
Local Listings
Reputation Management

Advertising

Campaign Development
Media Management
National & Local
Google Ads
Youtube Ads
Programmatics
Paid Social Media
Video Production
Radio/Streaming Ads

High-Performance Digital Marketing
that Drives Auto Sales and Service