Broadcast, engage, and expand your company’s message.
If advertising is focused on the message, marketing is focused on the post-message effectiveness. Billboards may draw thousands of new visitors to your website, but what experience will they encounter? Better yet, what next action will they take? Marketing creates the path leading them to the end result.
INVENTING YOUR CASH MACHINE
Imagine having a machine that for every $5 you put in you received $25 back. You wouldn’t stop using it for a minute, because if you did, every hour that goes by you would be losing money that you could be gaining. This is the mindset we have, and, in essence, is the definition of marketing. Marketing should not be a waste of resources, rather a machine that generates a return on your investment.
STRATEGIC MARKETING PLAN
A true marketing plan has no guesses, but is rather intentional. The marketing plan stems from the why (brand), to the what (advertising), and blossoms into the how (marketing). How are you broadcasting the message? What results are you expecting? How are you generating traffic? How are you converting traffic into sales? How are you creating brand loyalty among your customers? How can your customers create more leads for you? These are a few questions thought through beforehand.
THE TRUTH IS IN THE DATA
Designing visuals and media space is one thing; seeing how it worked is another thing entirely. Was it effective? If not, where was the drop-off? If so, what caused it? This is the most vital process to creating and refining your “cash machine.” Making the right decisions based on your data will help to increase the ROI and overall effectiveness of your marketing initiatives.
HOW WE DO IT
Annual Marketing Plan
Web Design & Development
SEO & Social Networking
Local Listing Management